Laura King
Design Portfolio
Mockup.png

PBS.org Custom 404

During the month of July 2020 the PBS.org 404 page had 116,384 page views, but after the PBS rebrand and PBS.org redesign, the 404 page still hadn’t been updated. I pushed to get the 404 page on the PBS.org roadmap, and began the design process.

I lead visual design and stakeholder presentations for this project. I collaborated with Mary Crocamo, Design Director, and Chris Koth, Director of UX Design.

Looking at our competitive analysis, I laid out 3 key design requirements.

Looking at our competitive analysis, I laid out 3 key design requirements.

1. Leverage our content and characters

2. Have a clear CTA and a way for users to explore more of our content

3. Keep it lighthearted

After several explorations and design reviews with the team, I refined the visual design layout. I then presented 2 options to the PBS content team.

After several explorations and design reviews with the team, I refined the visual design layout. I then presented 2 options to the PBS content team.

We landed on 5 initial designs to launch with, which will update quarterly on PBS.org

We landed on 5 initial designs to launch with, which will update quarterly on PBS.org

Frame 34.png
Frame 35.png
Frame 36.png
Frame 37.png
Frame 38.png